Events

Good Media Writing for Trade Association Professionals

08/05/14 09:30

The aim of this workshop is to equip TAF members with a working knowledge of what the media are looking for and how to supply them with material which meets their own rules and criteria for ‘good media writing’. Most editors and journalists complain that written work they receive from company spokespeople, and even professional PR people, is of a poor standard. This means it needs to be re-written, and when time is short the chances are that it will instead be discarded. Only one per cent of material...

The Union Jack Club
SE1 8UJ

How social media can help you build a stronger membership

05/06/14 09:30

Want to engage your members on social media? Learn about the impact of social media on trade associations, digital by default and how to align social media with your objectives and communications strategy. We’ll go through platform demographics, content types, scheduling and how to manage your reputation online. We’ll walk through Facebook, Twitter and LinkedIn as a live demo, sharing tips and advice to boost engagement, and cover Vine, Instagram and Pinterest. We’ll detail the pros and cons of...

The Union Jack Club
SE1 8UJ

Issues and Crisis Communication Management

17/06/14 09:30

This workshop is designed to help members set up an issues management system and to put basic crisis communications procedures and materials in place; then, how to recognise and handle a crisis when something happens which could injure their association’s reputation. The workshop begins by describing what a crisis is, using real-life examples. It demonstrates how a well-handled crisis can actually enhance an organisation’s standing, while a poorly-handled crisis usually causes lasting damage. Statistics...

The Union Jack Club
SE1 8UJ

Influencing the Policy Agenda

18/06/14 09:30

Most trade associations need to maintain close contact with governmental and public bodies which can influence their members’ ‘licence to operate’, and many have specialist public affairs officers to undertake this work. For those TAF members who do not, this workshop aims to provide advice on setting up and running a basic policymaker communications programme. The agenda starts by describing how to conduct a benchmarking exercise – a public affairs communications audit. Whose opinion matters to our...

The Union Jack Club
SE1 8UJ

TAF Annual Conference 2014

10/07/14 12:00

We are delighted to announce that the TAF Annual Conference 2014 will be held in Liverpool this year as part of the International Festival for Business. The TAF Annual Conference offers the unique opportunity to network and build business relationships with senior association executives. Delegates will be welcomed with a networking lunch reception followed by an afternoon packed with an impressive line-up of high profile speakers, covering a broad range of TA relevant topics across keynote addresses....

Liverpool Town Hall
L2 3SW

TAF Best Practice Awards and Dinner 2014

10/07/14 19:00

We are delighted to announce that the TA Best Practice Awards and Dinner 2014 will be held in Liverpool this year as part of the International Festival for Business. This prestigious award ceremony is eagerly anticipated by TAF members as a chance to showcase their hard work and achievements during the last 12 - 18 months. TAF will be announcing the winners of the Best Practice Awards and celebrating our member's achievements at the After Dinner Drinks reception. Tickets will be sold on a first come...

St Georges Hall, Liverpool
L1 1JJ

Creativity in Corporate and Marketing Communications

30/09/14 09:30

Creativity in trade association communications is the art of capturing the attention and interest of people in the association’s target audiences – stakeholders, observers and commentators. How can we make our communications stand out against the 5,000 or so other commercial messages which UK citizens receive every single day? This workshop describes a series of tried-and-tested techniques for generating fresh and engaging ideas, both individually and in groups. The techniques are drawn from the work of...

The Union Jack Club
SE1 8UJ

PR Strategy and Planning

02/10/14 09:30

This workshop sets out to provide members with the tools, techniques and systems used throughout the PR industry to develop a PR strategy and construct a PR plan consistent with their association’s needs and resources. It starts with the association’s business objectives: how can managed media and stakeholder communication help achieve these objectives more quickly, efficiently and inexpensively? The workshop studies change: whose perceptions, feelings and opinions need to be changed, to what degree...

The Union Jack Club
SE1 8UJ

Social media management tools and understanding analytics

07/10/14 09:30

Social media management tools and understanding analytics and evaluation to demonstrate ROI Workshop Agenda: - Using social media to support communications strategy - Review of free/paid-for management and analytics tools - Review and live demo of paid-for tool Sprout Social - Understanding analytics for core social media platforms - Evaluating analytics This workshop will be run by Deeson Member Communications and will include: Keynote presentation, live platform demo and interactive Q&A...

The Union Jack Club
SE1 8UJ

Choosing and Using a PR/PA Consultancy

13/11/14 09:30

This workshop is designed to help TAF members select the public relations or public affairs consultancy best suited to their needs, and to manage the relationship with the chosen firm so as to secure its best possible performance. The agenda covers putting together a ‘long list’, methods for reducing it to a ‘short-list’, drafting a brief for candidates invited to make a presentation, assessing the merits of the competing agencies, negotiating terms and conditions, and agreeing a service...

The Union Jack Club
SE1 8UJ